Performance Marketing Course Content

☑️Onboarding

  • Onboarding in amazon ads portal
  • Onboarding in the Flipkart ads portal

☑️Ideation

  • Product Research
  • Keyword Research
  • Completion Analysis

☑️Planning

  • Budget Allocation

☑️Strategy

  • Research Campaign Strategy
  • Performance Campaign Strategy
  • Brand Defence Campaign Strategy
  • Brand Attack Campaign Strategy
  • View Remarketing Campaign Strategy
  • Purchase Remarketing Campaign Strategy|
  • Keyword Rank Building Campaign Strategy
  • Audience Targeting Campaign Strategy

☑️Campaign Creation

  • Campaign Nomenclature for amazon and flipkart
  • Create campaign on 360 degree
  • Sponsored Product Campaign Creation - Amazon
  • Sponsored Brand Campaign Creation - Amazon
  • Sponsored Display Campaign Creation - Amazon
  • Smart ROI Campaign Creation - Flipkart
  • CPC Campaign Creation - Flipkart
  • Product Listing Ads Creation - Flipkart
  • Product Contextual Ads Creation - Flipkart
  • Display Ads Creation - Flipkart

☑️Optimization Bid Optimization

  • Negative search term targets
  • Harvest the performing keyword
  • Maintain Budget and ACOS

☑️Report Creation Summary level report from all platform

  • Strategy Level Report Creation
  • Product Level Report Creation
  • Portfolio Level Report Creation
  • Search Term Level Report Creation
  • Target Level Report Creation
  • Placement Level Report Creation
  • Ad type Level Report Creation
  • Match Type Level Report Creation
  • Bidding Strategy Level Report Creation
  • Budget Plan and Achievement