E-commerce Performance Marketing Program

What is Ecommerce Marketing

E-commerce advertising harnesses digital tools and techniques for strategic product promotion online. This encompasses a wide array of practices, spanning from creating ads portfolio, executing sponsored product campaigns, optimizing the ads, setting correct biding to leveraging display advertising on platforms like Flipkart and Amazon. At its core, it's a craft that involves engaging with your intended audience effectively, inspiring them to complete online purchases across various digital channels, ensuring your brand's success in the vast online marketplace.

E-commerce Marketing Course: Why it Matters

• Learn essential e-commerce marketing concepts, strategies, and techniques.
• Gain hands-on experience through projects and real-world case studies.
• Understand customer preferences by analyzing data and tailoring marketing efforts.
• Familiarize yourself with various e-commerce platforms and their unique marketing features.
• Drive organic traffic and create engaging content for your target audience.
• Make data-driven decisions by analyzing marketing performance and measuring ROI.

☑️Onboarding

• Onboarding in amazon ads portal
• Onboarding in the Flipkart ads portal

☑️Ideation

• Product Research
• Keyword Research
• Completion Analysis

☑️Planning

• Budget Allocation

☑️Strategy

• Research Campaign Strategy
• Performance Campaign Strategy
• Brand Defence Campaign Strategy
• Brand Attack Campaign Strategy
• View Remarketing Campaign Strategy
• Purchase Remarketing Campaign Strategy|
• Keyword Rank Building Campaign Strategy
• Audience Targeting Campaign Strategy

☑️Campaign Creation

• Campaign Nomenclature for amazon and flipkart
• Create campaign on 360 degree
• Sponsored Product Campaign Creation - Amazon
• Sponsored Brand Campaign Creation - Amazon
• Sponsored Display Campaign Creation - Amazon
• Smart ROI Campaign Creation - Flipkart
• CPC Campaign Creation - Flipkart
• Product Listing Ads Creation - Flipkart
• Product Contextual Ads Creation - Flipkart
• Display Ads Creation - Flipkart

☑️Optimization Bid Optimization

• Negative search term targets
• Harvest the performing keyword
• Maintain Budget and ACOS

☑️Report Creation Summary level report from all platform

• Strategy Level Report Creation
• Product Level Report Creation
• Portfolio Level Report Creation
• Search Term Level Report Creation
• Target Level Report Creation
• Placement Level Report Creation
• Ad type Level Report Creation
• Match Type Level Report Creation
• Bidding Strategy Level Report Creation
• Budget Plan and Achievement

☑️Professionals & Founders of D2C companies

• Empowers them to drive sales growth, maximize ROI, and adapt strategies in a data-driven manner to thrive in the competitive online marketplace.

☑️Aspiring D2C Entrepreneur

• Provides crucial expertise for customer acquisition, cost-efficient advertising, and ongoing strategy improvement, fostering successful online business growth.

☑️Students

• Equips college students with career prospects, entrepreneurial skills, and digital adaptability, boosting their employability and financial literacy.

☑️Job seekers

• Improves employability, broadens career horizons, and provides practical skills in thriving fields like e-commerce management.

☑️Freelancers

• Equips freelancers to diversify their offerings, become experts in profitable fields like e-commerce operations, performance marketing, and enhance their income prospects while staying flexible in response to market changes.

☑️Meta & Google Ads Expert

• Expand career opportunities in e-commerce performance marketing by delving into Amazon and Flipkart advertising platforms.

☑️Data Enthusiasts

• Helps to use data analytics for more effective ad campaigns and better targeting, boosting ROI in e-commerce.